Wild Alaska is filling up fast... check out the best adventure schedule yet
3 World Record Attempts in 2026! And YOU can join us.
Cold Club Instructors - our 3rd cohort starts March 3rd. Only 3 spots left!
Resources
Stress Mastery
Wellness Requires Resistance — Especially During the Holidays
As we move into the intense swirl of the holiday season, it’s worth remembering one essential truth: wellness isn’t built from comfort alone — it’s built from resistance. At Cold Club, we teach that stress isn’t the enemy. It’s the raw material. The key is learning how to leverage it.
Our model is simple: use deliberate stress to master the stress you don’t choose. Cold immersion, heat exposure, breathwork, fasting, mindful movement — each one trains the nervous system to stay calm, capable, and clear even when life gets loud. And during the holidays, life always gets loud.
Family dynamics. Overcommitted schedules. Travel. Expectations. The emotional weight of the year. Even good stress is still stress — and without tools, it accumulates.
This season, lean into the practices that build resilience. Take deliberate cold or sauna sessions. Slow your exhale when tension rises. Carve out mindful moments. Remember that resistance creates strength — not just in the body, but in mood, mindset, and meaning.
You don’t need a perfect holiday. You need a regulated nervous system.
Master stress now, and you’ll move through the season grounded, powerful, and fully alive.
All the best this holiday season,
Matt
Wild Alaska Calls
Wild Alaska 2026 — The Signature Cold Club Retreat Is Filling Fast
Wild Alaska is more than a retreat — it’s a full-immersion, life-resetting adventure designed to awaken resilience, connection, and your highest potential. And our 2026 experience is already filling up.
This year’s adventure list is our most spectacular yet: bicycle rides over glacier ice, explorations of glowing blue caves, night plunges under the Arctic sky, and treks through the rugged beauty of Alaska’s rivers and frozen lakes. Though the weather dictates the exact schedule, each day blends awe, challenge, and mastery — the perfect conditions for transformation.
You’ll return each night to a warm, private group lodge equipped with a sauna, breathwork rooms, and optional massage therapy for restorative indulgence. Our private chef will prepare nourishing meals that support deep recovery and peak energy throughout the week.
If you’re searching for a gift that lasts a lifetime, this is it. Give it to yourself or someone you love. Release accumulated stress, reset your nervous system, and rise into 2026 stronger, calmer, and more connected.
Join a remarkable group of people from around the world — all committed to health, resilience, and living fully by leveraging the world’s most powerful stress tools.
Take advantage of our last discount code opportunity and the best deal of the year. Save $500 until December 1st: Mastery500
Andre Belibi Eloumou: Pushing Human Limits at the Edge of the World
Just weeks ago, Cold Club athlete André Belibi Eloumou completed one of the most extreme endurance feats on the planet — a 250KM shirtless run at the 78th parallel in Norway, moving through one of the world’s most densely populated polar bear regions with armed guards beside him for safety. At temperatures that stop even seasoned explorers, André ran with nothing but determination, discipline, and an iron will forged through years of mental and physical mastery.
Now, he’s preparing for three world record attempts in 2026, and Cold Club will be with him every step of the way. While nothing replaces André’s unmatched mindset, our signature Cold Club protocols — developed by founder Matt Soule — will help sharpen his preparation, physiological adaptation, and real-time performance as he steps into the next level of human possibility.
We’ll be documenting the entire journey so you can witness it as it unfolds. Even better — you’ll have chances to train, learn, and stand beside us at curated Cold Club events aligned with the world-record attempts in Norway, Alaska, and Africa.
Spots will be extremely limited. Join the waiting list now before they sell out.
And don’t miss André’s next challenge — his Xmas Run in Tromsø, December 4–7 — a chilly warm-up for the grand adventures of 2026. Follow @coldclub_official on instagram to see all live updates
Cold Club Instructors
A Powerful Year for Cold Club’s Holistic Instructor Training
As 2025 comes to a close, we’re celebrating one of the most inspiring milestones in Cold Club’s journey: the incredible success of our Holistic Instructor Training Program. What began as a vision to elevate the wellness industry has grown into a movement — and the response has been nothing short of overwhelming.
Wellness professionals from across the world have joined us, bringing their passion, curiosity, and commitment to serving their communities at the highest level. Their feedback has been deeply humbling: practitioners report clearer confidence, stronger technical understanding, and a profound personal transformation through the Cold Club system.
From breathwork mastery to cold and heat protocols, performance physiology to stress psychology, our holistic cohort is already setting a new standard of excellence — and the impact is rippling out into gyms, studios, clinics, and wellness centers everywhere.
We’re honored by the trust placed in this program and energized by what’s ahead. With more trainings launching in 2026, we’re expanding, evolving, and committed to empowering the next generation of world-class instructors.
Thank you for making this program a global standout — and a force for real, lasting wellness.
Cold Club Cohort 1
Our Holistic Track starting March 3, 2026 has only 3 spots remaining– This track is for wellness professionals looking to elevate their business and expertise, joining a global community of the best.
For more information and to secure your spot, book a call with founder Matt Soule to learn how Cold Club can help you grow, thrive, and become part of our incredible team.
Free Webinar Mastering Contrast Therapy this weekend on Zoom Cold Club® Contrast Therapy Contrast Therapy: The Metabolic & Mood Upgrade You Can Feel + Join Us for Wild Alaska | Feb 4–8 There’s a reason contrast therapy has quietly become one of the most powerful tools for people who want more energy, better mood, and a stronger metabolism—without adding more grind to their lives. When heat and cold are used intentionally, they don’t just make you tougher.They teach your nervous system how to...
Special Training this Weekend in Seattle, WA Cold Club® House Weekend Resilience Passes! Join us this Friday & Saturday (Dec. 5-6) for a weekend of Resilience Single 2-hr passes and Unlimited options for Contrast Therapy Stress Crash Course Redefine your stress triggers Master real-time stress tools Build automatic positive responses to leverage stress $120 $60, 2-hr pass $199 $130, unlimited contrast therapy -> includes the Stress Crash Course with guided breathwork! I'm Ready...Let's go! My...
In this newsletter: The Science of Courage A whole weekend of resilience and connection: Ice Baths, Breathwork, and a World Record Holder. Winter Training Guidance for your next adventure - FREE Webinar Cold Club Instructors are making a huge impact + LAST spot left for upcoming training - FREE Webinar Resources Stress Mastery The Science of Courage: Building Resilience in Alaska’s Cold Waters Exploring courage through the lens of science and adventure is found in Alaska’s wild heart—jagged...
