Cold Club is here! See EVERYTHING it offers for FREE + Exact routine and protocol for competitions...


In this newsletter:

  1. Gold Metal Competition Routine
  2. Cold Club® House - Founder's Club March 24 - April 24 + grand opening April 27th - get your 1st visit FREE
  3. Cold Club® Instructor Certification Starts April 29th (next info webinar is Sunday, April 6th)
  4. ViBE + Stress Crash Course + Get Back to Nature + Elite Sports Performance + Wild Alaska --> It's ALL up on my website now. Join an upcoming event.

Stress Mastery

I have always loved to experiment. I love data and objective metrics. I love to check in on the subjective feelings along the path. In other words, I love to apply my creativity in a structured way and see the results.

Yesterday, I completed in a Brazilian jiu jitsu competition. This is my part of my seasonal training and personal promise to myself that I reach outside my comfort zone at least once per quarter. This is the kind of challenge that always requires added focus while offering the opportunity to test new and existing protocols. My curiosity helps to harness the necessary discipline making whatever challenge I face more fun and less distressing.

Here is what I did leading up to this.

Competition Routine

  • 6 weeks out
    • tighten up diet to strict keto / carnivore - the diet that personally works best for me, all the way to match day.
    • maintain 4 days strength training & 4/5 days jiu jitsu (even at 46 years old, I am fortunately able to do this because of the positive stress tools I use)
    • breath protocols for morning, real-time and recovery
    • maintain creatine supplementation 5g / day all the way to match day
  • 3 weeks out
    • reduce the strength training to 2x per week
    • include extra rounds of sparring and cardio
    • focus sauna and cold on endurance protocols
    • breath protocols for morning, real-time and recovery
  • 1 week out
    • use an O2 restrictive mask for both morning breath work as well as cardio while doing lower intensity workouts to support faster recovery for my body.
    • maintain breath protocols for real-time and recovery
    • stop strength training
    • include rehab exercises and mobility routines
    • Brazilian Jiu Jitsu training shifts to focusing on flow and movement only, no heavy sparring.
    • focus sauna / cold recovery protocols
  • Match day
    • drink coffee, drink collagen and eat a protein / fat breakfast 6 hrs before. Steak and eggs.
    • Breathwork morning 2 rounds to activate my system
    • 30 minutes before match, take creatine 10g
    • Breathwork right before - 3x inhale focused using nose
    • Ice water bucket for hands and arms immersion.

The results + my thoughts...

I got Gold in one division and Silver in the other, a good showing for sure. I have had a lot going on in my recently so focusing solely on the competition was far from my mind or capability. Nevertheless, adhering to my plan even at 80% turned out to be successful.

I have adapted this similar programming for a number of different competitions events for both myself and other athletes. I encourage you to take the structure and adapt it for yourself if you have an upcoming challenge on the horizon.

And as always, if you have questions, reach out. I am here to help.

All the best in training,

Matt


Upcoming Opportunities

...you won't want to miss!

Cold Club® House

Cold Club® House is here in Seattle, WA!

Open Hours for March 24 - April 24 are

Monday / Wednesday / Friday 6:30AM - 11AM

Tuesday / Thursday 6PM - 9PM

Saturday / Sunday 8AM - 1PM

We are open for our Founder's Club! We want you to come check it out!

Everyone on my mailing list can come for your first visit FREE!

Use the code FirstFree100 at checkout.

Things to Bring

  • swim suit
  • flip flops
  • towel
  • Friends!

Get your FREE cold plunge + a FREE traditional cedar sauna experience and learn about our highly limited, Founder's Club memberships.

Single passes start at just $25. Buy a pack of 5 and get each visit for less than $20! Or join monthly for the best value!

Lock it in!

What is Cold Club® House?

We are a nature oasis right in the heart of the city, minutes from your home.

We offer a beautiful atmosphere combined with clear protocols guided by scientific research, and honed by observational data from over 10,000 people trained.

Developed by one the world’s top thermogenic experts, Matt Soule, whose practice and teaching has spanned 6 continents and over 40 countries.

Come experience the difference at Cold Club®


Instructor Certifications

Are you a person committed to excellence who wants to learn to teach tools that transform people's lives?

Learn to guide others using clear, science-backed protocols designed by world-class experts. Now you can learn to teach the techniques that are helping thousands of people achieve peak potential and live stronger, more resilient, and healthier lives.

Spots are already filling up. We have people that have joined the training from all over the world!

With less than half of the available spots left for our April 29, 2025 start date, NOW is the time to apply.

OR

OriIf you want to learn more, join me for a FREE WEBINAR this coming Sunday, April 6th at 12p PST USA.


Wild Alaska... take me there!

We are offering 2 different Alaska retreats ->

Join our summer experience for glaciers tours, HUGE ice baths in nature, waterfalls and bon fires!

Or

Join our winter experience for frozen lakes, ice covered waterfalls, mini-spike hikes and cozy fires.

I know that many of you want in on the next trip! So check this out...

Here are the dates for Wild Alaska...

  1. August 6 - 10, 2025 for our summer glacier option
  2. February 4-8, 2026 for our winter expedition option

Book NOW for summer 2025

OR

Hold your spot for winter 2026.

Summer 2025 we will have:

  • Mercedes Van 4x4 pick-up from the Ted Stevens airport
  • NEW: Glacier Experience!
  • The biggest ice bath (all nature) you've ever experienced!
  • Insanely fun, highly informative training in Wild Alaska
  • The best of the best cold training in the world
  • Unmatched protocolized breath work
  • On-site saunas at base camp and in the wild
  • Bonfire: wild meat appetizers, conversation & connection
  • Gourmet nutrition, private chef curated
  • A badass community of adventure seek people
  • World-class instructors, including on-site medical doctor
  • A once in a lifetime experience...although many return because it's that good...

ViBE, Back-to-Nature outing Stress Crash Course, & Elite Sports Performance events are ALL on the schedule now.

Join an experience to dig deeper into any of our signature workshops

OR

Join Cold Club® as a monthly member and get them ALL included FREE to transform your life...


Check out below...

Some great ways to invest in yourself!


Have you grabbed your copy of Stronger Through Stress, an Amazon #1 Best Seller on Hot New Releases.

If the answer is yes, please leave a review! Take a screenshot and email it to me. I will invite you to a special, exclusive training in 2025!

If you haven't yet picked one up...

________________________________________________________

Need a guide to get the most out of your fasting, cold training, breath work, martial arts or relationships?

Pick up your FREE seasonal training guide by becoming a site member at mattsoule.com. Or if you want detailed, step-by-step instructions pick up the expanded version here for only $7.99.


Got any questions about your own training or want me to share something specific in the newsletter? Reach out and let me know!

Matt


Resources!

Free PDF Download: INTRO TO STRESS MASTERY; new updated guides are available!
https://soulematt.gumroad.com/l/stressresponse5intro

Hi! I'm Matt Soule.

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