❄️ Sauna, Ice, and Stories That Could Change a Life (Maybe Yours)


In this newsletter:

  1. Chase Your Worthy Cause Event
  2. ViBE is back! (+ a protocol to help you prepare)
  3. Cold Club® House update get your 1st visit FREE
  4. Stuff you don't want to miss out on...

Stress Mastery

Join Us for a One-of-a-Kind Mental Health Event in Seattle
Chase Your Worthy Cause
🗓 June 28 | 🕙 10AM–3PM | 📍Cold Club – Seattle | 🍽 VIP Dinner @ Beast & Cleaver (limited seats left!)

Mental health struggles touch all of us — directly or indirectly. But so do moments of strength, clarity, and resilience.

That’s why we’re bringing together an unforgettable group of people, stories, and tools for one powerful day.
At Chase Your Worthy Cause event, you’ll experience inspiration, breakthrough, and deep connection — all inside Seattle’s premier cold and heat wellness space: Cold Club.

This isn’t a lecture. It’s a full-sensory experience combining:

  • 🔥 Sauna + Cold Plunge
  • ❄️ Live Ice Exposure Demonstration by world record holder André Belibi Eloumou
  • 🧠 Actionable Motivational Talks from award-winning chef Kevin Smith, stress expert Matt Soule, and André Belibi Eloumou
  • 🌬 Guided breathwork + practical tools
  • 🥗 Snacks, community, and good vibes
  • 💛 Optional VIP charity dinner at Beast & Cleaver (limited space)

Whether you’re struggling, supporting a loved one, or simply interested in living more fully — this day will leave you clearer, stronger, and more connected.

🎟️ Tickets

  • $175 Early Bird (limited availability!) - ends May 30th
  • $200 General Admission
  • $250 VIP Dinner Access (includes evening dinner at Beast & Cleaver, along with speakers)

All VIP proceeds go to support [The Burnt Chef Project] to improve mental health in our community.

🧊 Reserve Your Spot Now
Spots are limited. Don’t miss your chance to be part of something real.


🌬️ ViBE: Vibrational Breathing Experience is back! 🌬️

Join us Saturday, June 8th from 7:30–9pm at Cold Club for an unforgettable 90-minute inward journey.

***This experience has been updated and changed***

Be prepared for an immersive experience starting with movement meditation, then ceremonial chocolate before diving into a mind-expanding breathing experience.

With new music tuned to the resonant frequencies of the earth, you'll feel every beat deep in your body.

This transformative event will guide you to the heights of self-reflection and expansion.

FREE for Arctic Inferno members!

Don't miss out – Grab your ticket now and prepare for a life-changing experience. 🙏

Try this new Cold Club protocol to get ready for the opener...

(ViBE breathing experience instructions only at the event :)

Solo-resonance

1. Place both hands on your lower belly, your heart, forehead, crown or your solar plexus. Breathe rhythmically with a 4-6 second inhale and a 4-6 second exhale. Repeat for 3-5 minutes focusing your attention on the spot where you place your hands.

Tips: Add slow movement to become better aware of your breath while deepening the connection with your mind as you move.

Begin to visualize breathing in light, breathing out all that’s negative. Continue this until you visualize breathing in light and out light. Make the light golden and pure. Feel the warmth of the light enter your body. Feel the coolness release.


Cold Club® House

Wellness in Seattle is here!

Open Hours are

Monday / Wednesday / Friday 7:30AM - 12PM

Tuesday / Thursday 6PM - 8:30PM

Saturday / Sunday 12:30p - 5PM

We want you to come check it out!

Everyone on my mailing list can come for your first visit FREE!

Use the code FirstFree100 at checkout.

Single passes start at just $25. Buy a pack of 5 and get each visit for less than $20! Or join monthly for the best value!

Lock it in!

What is Cold Club® House?

We are a nature oasis right in the heart of the city, minutes from your home.

We offer a beautiful atmosphere combined with clear protocols guided by scientific research, and honed by observational data from over 10,000 people trained.

Developed by one the world’s top thermogenic experts, Matt Soule, whose practice and teaching has spanned 6 continents and over 40 countries.

Come experience the difference at Cold Club®


Stuff you don't want to miss out on...

Instructor Certifications

Are you a person committed to excellence who wants to learn to teach tools that transform people's lives?

Learn to guide others using clear, science-backed protocols designed by world-class experts. Now you can learn to teach the techniques that are helping thousands of people achieve peak potential and live stronger, more resilient, and healthier lives.

Spring / summer is already underway and spots are already filling up for the Fall session. We have people that have joined the training from all over the world!

Book now for our September, 2025 start date!

OR

Or if you want to learn more, book a FREE 30-minute visit with me any time that works for you!


Wild Alaska... take me there!

Join our winter experience for frozen lakes, ice covered waterfalls, mini-spike hikes and cozy fires.

I know that many of you want in on the next trip! So check this out...

Here are the dates for Wild Alaska...

  1. February 4-8, 2026 for our winter expedition option

Hold your spot for winter 2026 or BOOK NOW and save an extra $500! Just use the code Alaska500

Winter 2026 we will have:

  • Mercedes Van 4x4 pick-up from the Ted Stevens airport
  • Group house that's cozy and spacious
  • Insanely fun, highly informative training in Wild Alaska
  • The best of the best cold training in the world
  • Unmatched protocolized breath work
  • On-site saunas at base camp and in the wild
  • Bonfire: wild meat appetizers, conversation & connection
  • Gourmet nutrition, private chef curated
  • A badass community of adventure seek people
  • World-class instructors, including on-site medical doctor
  • A once in a lifetime experience...although many return because it's that good...

Back-to-Nature outing, Stress Crash Course, & Elite Sports Performance events are ALL on the schedule now.

Join an experience to dig deeper into any of our signature workshops

OR

Join Cold Club® as a monthly member and get them ALL included FREE to transform your life...


Check out below...

Some great ways to invest in yourself!


Have you grabbed your copy of Stronger Through Stress, an Amazon #1 Best Seller on Hot New Releases.

If the answer is yes, please leave a review! Take a screenshot and email it to me. I will invite you to a special, exclusive training in 2025!

If you haven't yet picked one up...

________________________________________________________

Need a guide to get the most out of your fasting, cold training, breath work, martial arts or relationships?

Pick up your FREE seasonal training guide by becoming a site member at mattsoule.com. Or if you want detailed, step-by-step instructions pick up the expanded version here for only $7.99.


Got any questions about your own training or want me to share something specific in the newsletter? Reach out and let me know!

Matt


Resources!

Free PDF Download: INTRO TO STRESS MASTERY; new updated guides are available!
https://soulematt.gumroad.com/l/stressresponse5intro

Hi! I'm Matt Soule.

Biweekly content delivered right to you:

Read more from Hi! I'm Matt Soule.
How to Master Contrast Therapy

Free Webinar Mastering Contrast Therapy this weekend on Zoom Cold Club® Contrast Therapy Contrast Therapy: The Metabolic & Mood Upgrade You Can Feel + Join Us for Wild Alaska | Feb 4–8 There’s a reason contrast therapy has quietly become one of the most powerful tools for people who want more energy, better mood, and a stronger metabolism—without adding more grind to their lives. When heat and cold are used intentionally, they don’t just make you tougher.They teach your nervous system how to...

Sauna, community and smiles

Special Training this Weekend in Seattle, WA Cold Club® House Weekend Resilience Passes! Join us this Friday & Saturday (Dec. 5-6) for a weekend of Resilience Single 2-hr passes and Unlimited options for Contrast Therapy Stress Crash Course Redefine your stress triggers Master real-time stress tools Build automatic positive responses to leverage stress $120 $60, 2-hr pass $199 $130, unlimited contrast therapy -> includes the Stress Crash Course with guided breathwork! I'm Ready...Let's go! My...

Wellness in the heart of glacial beauty

In this newsletter: Wellness Requires Resistance Wild Alaska is filling up fast... check out the best adventure schedule yet 3 World Record Attempts in 2026! And YOU can join us. Cold Club Instructors - our 3rd cohort starts March 3rd. Only 3 spots left! Resources Stress Mastery Wellness Requires Resistance — Especially During the Holidays As we move into the intense swirl of the holiday season, it’s worth remembering one essential truth: wellness isn’t built from comfort alone — it’s built...