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Hi! I'm Matt Soule.

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How to Master Contrast Therapy
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A Smarter Way to Begin 2026. New Year, New Nervous System

Free Webinar Mastering Contrast Therapy this weekend on Zoom Cold Club® Contrast Therapy Contrast Therapy: The Metabolic & Mood Upgrade You Can Feel + Join Us for Wild Alaska | Feb 4–8 There’s a reason contrast therapy has quietly become one of the most powerful tools for people who want more energy, better mood, and a stronger metabolism—without adding more grind to their lives. When heat and cold are used intentionally, they don’t just make you tougher.They teach your nervous system how to...

Sauna, community and smiles

Special Training this Weekend in Seattle, WA Cold Club® House Weekend Resilience Passes! Join us this Friday & Saturday (Dec. 5-6) for a weekend of Resilience Single 2-hr passes and Unlimited options for Contrast Therapy Stress Crash Course Redefine your stress triggers Master real-time stress tools Build automatic positive responses to leverage stress $120 $60, 2-hr pass $199 $130, unlimited contrast therapy -> includes the Stress Crash Course with guided breathwork! I'm Ready...Let's go! My...

Wellness in the heart of glacial beauty

In this newsletter: Wellness Requires Resistance Wild Alaska is filling up fast... check out the best adventure schedule yet 3 World Record Attempts in 2026! And YOU can join us. Cold Club Instructors - our 3rd cohort starts March 3rd. Only 3 spots left! Resources Stress Mastery Wellness Requires Resistance — Especially During the Holidays As we move into the intense swirl of the holiday season, it’s worth remembering one essential truth: wellness isn’t built from comfort alone — it’s built...

A breath of the wild

In this newsletter: The Science of Courage A whole weekend of resilience and connection: Ice Baths, Breathwork, and a World Record Holder. Winter Training Guidance for your next adventure - FREE Webinar Cold Club Instructors are making a huge impact + LAST spot left for upcoming training - FREE Webinar Resources Stress Mastery The Science of Courage: Building Resilience in Alaska’s Cold Waters Exploring courage through the lens of science and adventure is found in Alaska’s wild heart—jagged...

World Recorder Holder André Eloumou

In this newsletter: Ice Baths, Breathwork, and a World Record Holder. You In? Wild Alaska - Last call for early-bird! Cold Club Instructor Training & the key lessons we can all benefit from knowing Resources Stress Mastery ❄️ We’re Back — And Better Than Ever You may remember our original plan to host Chase Your Worthy Cause earlier this summer. After taking time to refine and reimagine the experience, we’re thrilled to share that the event is back with a powerful new format, a new name, and...

Jebediah Stewart of Iron Wolf Health & Stress Management

Invest in yourself and your family to live your best lives! Breathe In Strength. Breathe Out Connection. This Father’s Day, join Jebediah Stewart of Iron Wolf Health & Stress Management for a one-of-a-kind family breathwork experience designed to honor dads and deepen connection through the power of the breath. 🧬 We’ll begin with a short science-based intro on how breath regulates stress and enhances emotional presence that even kids will dig! (Jebediah field tested the words with his own...

Speak Your Truth; share lessons learned

In this newsletter: Have you heard of Nauli Kriya? ViBE is just a few days away and it has a new flow. Bring a friend 50% off :) Buy the Chase Your Worthy Cause Event + Get 2 weeks FREE to Cold Club House Stuff you don't want to miss out on... Stress Mastery Have you heard of Nauli Kriya? Nauli Kriya is a yogic cleansing practice that involves rolling the abdominal muscles to massage internal organs, improve digestion, and boost energy and mental clarity. Digestive Health – Stimulates the...

A charity and inspiration event!

In this newsletter: Chase Your Worthy Cause Event ViBE is back! (+ a protocol to help you prepare) Cold Club® House update get your 1st visit FREE Stuff you don't want to miss out on... Stress Mastery Join Us for a One-of-a-Kind Mental Health Event in SeattleChase Your Worthy Cause 🗓 June 28 | 🕙 10AM–3PM | 📍Cold Club – Seattle | 🍽 VIP Dinner @ Beast & Cleaver (limited seats left!) Mental health struggles touch all of us — directly or indirectly. But so do moments of strength, clarity, and...

Cold plunging with coffee

Flash Sale Alert! Cold Club® House Founder's membership flash sale, $5.13 / day* We are open for our Founder's Club and with just 2 weeks left... we have the hottest deal in town... I'm Ready...Let's go! Lock in your rate now at just $154 per month and keep your membership active to get all the best stuff. Here's what you get: Our best price for life! $154 /mo will never change so long as you keep your membership active. Unlimited training (1, 90 min pass per day) $29 annual membership fee...

Cold Club® is here!

In this newsletter: Gold Metal Competition Routine Cold Club® House - Founder's Club March 24 - April 24 + grand opening April 27th - get your 1st visit FREE Cold Club® Instructor Certification Starts April 29th (next info webinar is Sunday, April 6th) ViBE + Stress Crash Course + Get Back to Nature + Elite Sports Performance + Wild Alaska --> It's ALL up on my website now. Join an upcoming event. Stress Mastery I have always loved to experiment. I love data and objective metrics. I love to...